In recent years, legendary American companies have been losing momentum, so much so that many of them have seen their superb sprawling networks dismantled. This is for example the case of General Electric or Siemens, two flagships of entrepreneurship which failed to take the latest technological turn and which had, for various reasons, to divide in order to better continue to reign.
If the financial health of these companies could have been so poor, many people see GAFA as their successors. While the comparison is valid on many points, the Wall Street Journal assures that the Apple brand, like its rival Google, has a head start over “old” companies. time".
An interconnected ecosystem
Indeed, if Apple is today capable of producing smartphones, tablets or even streaming, music and video services, the Cupertino company differentiates itself from its eldersthanks to its ecosystem.“All the brand’s products are interconnected”, simply explains Kim Wang, assistant professor at the Sawyer Business School at Suffolk University.
Another very important point according to him, the economic model of companies is not the same. If the giants of the past industry were based on production, and where the equation of profitability was solved by increasing the number of products put on sale, Apple, like the other GAFAs, knew how to learn from these mistakes and they orient rather towards “economies of scale on the demand side”. In other words, Apple does not try to produce to sell, they sell first, at full price, and then produce.
According to various economists interviewed by the famous New York title, it is not difficult to imagine the “conglomerates” of companies around GAFA lasting over time. The best example being Google, which is today the rallying point for many companies working in a wide variety of fields.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
