It's hard to miss: since 2021, the tech sector has been in the grip of an unprecedented crisis. Correlated with high inflation, this drastically limits the purchasing power of consumers, particularly in Europe but also in China, especially since the resumption ofcoronavirus pandemic. Consequently, almost all computer sellers have seen their sales figures plummet for several months.
All "or almost“, carApple was until now the only manufacturer to continue to resist the invader. Better yet: while its main competitors posted negative scores, Cupertino Macs seemed to be growing, including during the third quarter of last year. But that was without taking into account the recent publications of specialized firms, which all tend to prove that the party is over, even for Apple.
No winner to start 2023
Whether it is the analyzes of IDC, Gartner or Canalys, everyone agrees to bet on an overall drop in PC sales on a global scale of around 28 to 29% if the We compare the last quarter of 2022 with the same period twelve months earlier. And the results concerning Apple are not looking good either: respectively, our three sources indicate that Tim Cook's company is down -2.1%, -7.5% or even-10,2%by putting these same forks in parallel.
However, machines running Windows remain the biggest victims of this chaos. Starting with those ofDell, whose sales are said to be at half mast37,2%according to Canalys. Acer, number six in terms of market share according to Gartner, would even go from ≈6.1 million units sold at the end of 2021 to only ≈3.6 million at the end of 2022, a major drop of 41.2% in sales. .
Lenovo remains the king
Unsurprisingly, all the numbers seem to indicate that Lenovo remains at the top of sales with23% market shareaccording to IDC. HP is second, followed by Dell, which nevertheless does not fail to regularly present innovative products.
Recently, the American brand notably unveileda laptop model that repairs faster than everthanks to modular components reminiscent of certain smartwatches in their early days. Apple, for its part, continues to display fairly limited repairability scores in France.
