It's been a while sinceMicrosoft plans to end its virtual assistant. The latter had not been very successful with Windows users in any case. Its shutdown was planned for the end of the year, but it is finally in August 2023 that the adventure ends for Cortana.
As loyal fans of the Apple brand, we're not used to talking about what's happening on the other side of the curtain. But when an event such as the end of Cortana goes around the web, and reaches our ears, two thoughts come to mind: it seems that Microsoft is showing sudden lucidity in realizing that few people want Cortana, and why doesn't Apple decide to do the same with Siri?
Virtual assistants, why don't they work?
In recent years, these intelligent companions have been popping up everywhere and manufacturers are trying as best they can to make them everyday conveniences, sometimes going so far as to impose their use.as Microsoft did during an update in 2016.
For its part, Apple was not as radical with Siri and was content to integrate it into its various devices, while suggesting its use to users in a non-invasive way.
The problem with these technologies, whether for Siri or Cortana, is that they have not been very successful with the general public. And for good reason, a lack of efficiency making their use sometimes unpleasant.
Microsoft is already doing better, Apple is stagnating
In this context, Microsoft seems to have resigned itself and changed its strategy by focusing on artificial intelligence to assist owners of Windows devices. Several of their tools are already available on the market, such as Bing Chat which uses the same engine as the latest version of the famous AI ChatGPT.
For its part, Apple seems to be stagnating. And put toshare the recruitment of artificial intelligence experts, and a few rumors like the development of a competitor to ChatGPT, nothing concrete on the horizon. Except perhaps, precisely,the integration of AI into Siri to make it definitively efficient…
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By : Keleops AG
