Most major mobile game studios like Supercell or Electronic Arts optimize their freemium games carefully to maximize profitability, and ensure that players spend regularly via in-app purchases.
Among the major game publishers,Nintendo seems to be an exception. Based on an interview with Nintendo mobile studio partners. The Japanese giant would ask its developers not tonot push mobile players to spend.
The Wall Street Journal interviewed partner studios that develop mobile games for Nintendo. They revealed that the Japanese firm asks them not tonot push players to spend excessively.
A representative from the studio CyberAgent Inc, which developed the game Dragalia Lost for Nintendo, claims that “Nintendo is not interested in generating big revenue with a mobile title“. “If we had had a free hand in this game, we could have won a lot more.”
Nintendo even told them to modify the game, after feedback from players complaining that it was too difficult, to unlock rare characters via the in-game lottery system.
The Japanese video game giant is very careful about its image and is ready to earn less money, so as not to be perceived as greedy by players. Nintendo prefers to introduce its universe to new players with its mobile games, but not only that.
Their next upcoming mobile title isMario Kart. However, it was postponed several times to let the developers refine the game and add content.
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By : Keleops AG
Deputy editor-in-chief, also known under the pseudonym Teza. Former video games journalist, who has been immersed in technology and Apple products since his very first iPhone 3GS in 2009. He has since worked for several American tech sites and now for iPhon.fr. Incidentally YouTuber and Apple product specialist on the MobileAddict channel. To contact me: maxime[a]iphon.fr
