TikTok continues to gain momentum and capture the attention of more and more human beings. And for good reason, the social network was the most downloaded application in the world in the first quarter of 2023. This perpetual growth also worries certain governments, who have simply banned its use in their country. This is particularly the case of Jordan,you Pakistanor India. Donald Trump also wishedban it to Americans, but he did not succeed.
24 million users in France
Since the implementation of legal texts on digital markets initiated by the European Commission, “ gatekeeper » are required to publicly reveal their figures concerning their activities on the old continent. As a reminder,gatekeepers are digital companies with more than 50 million users in Europe. Thus, we learn today in its latest report that TikTok now has more than24 million users in France.
How Excessive TikTok Use Can Destroy the Brain
Like many apps, the social network primarily makes its money from the ads it shows to users, and the more ads it shows, the more money it receives from advertisers. Its business model is based solely on the fact that usersstay on the app and watch content. This means capturing their attention and keeping it for as long as possible. TikTok therefore continues to optimize its algorithm in this direction, but according to some,the application goes beyond the limits and would even go so far as to pervert young people.
In order to capture our attention, TikTok first shows us, when we register, all kinds of videos. The app will then analyze the way we consume these, in order to subsequently offer us only those that arelikely to keep our attention.
Once the algorithm gets to know us, we are trapped. It is capable of offering us content that we will want to watch, which will cause a “ shot de dopamine» with each new video that TikTok shows us. This phenomenon can subsequently cause addiction, because the brain will be in perpetual search for this shot of artificial well-being. Especially since once the cycle of dopamine production in the brain is disrupted, it is very difficult to return to a normal balance. However, this problem concernsmost social networksproposing a format like “Real», with more or less short videos which follow one another.
But where TikTok is more perverse than its competitors is that the algorithm doesn't care about providing you with content you like,it prioritizes what captures your attention, not what you like to watch. Thus, many people complain of being exposed to “sexualized” content, but which slips through the cracks, because it does not violate the platform's rules.
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By : Keleops AG
