Google is undoubtedly the most popular search engine in the world, to the point of almost becoming an antomasis. Microsoft Bing is trying to tread on its toes, just like alternatives like Ecosia or the French search engine Lilo.Does Apple intend to disrupt the market by creating its own solution,he who formed a partnership with Alphabet to makeGoogle the search engine of its Safari browser? You shouldn't count on that.
Apple finds developing its own search engine too expensive and risky
Eddy Cue, Apple's senior vice president of services, spoke about the possibility of asearch engine designed by the American companyherself during the anti-competitive practices lawsuit brought by the government against Google. He explains thatApple is focusing on other markets at the moment.
«Developing a search engine would require diverting both capital investment and employees, because creating a search enginewould cost billions of dollars and take many years. A viable search engine would require creating a platform to sell targeted advertising, which is not Apple's core business. Apple does not have the volume of specialized professionals and significant operational infrastructure necessary to build and manage a successful search advertising business“, he explains.
Eddy Cue adds that the Cupertino firm is mainly focusing on the development of artificial intelligence, more promising and less risky than the creation of an in-house search engine. Google should therefore remain in a strong position in the market for a very long time and be the search engine used by consumers when opening the Safari web browser.Do you do your internet searches on Google or another solution?
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By : Keleops AG
