Leica is a German camera manufacturer, which is considered the best in the world by many photographers. Its reputation in the field no longer needs to be proven, and it is with this technical background that the company leavesa new application called Leica Lux.
It rides on a recent trend which consists of offering functionalitiessimulating the lens of a professional camera. The name "Lens" seems abusive for what appear to be simple filters... But if even Leica gets into it, then so be it.
App Overview
Here's howTheVergepresent Leica Lux:
Leica Lux is a new camera app available on the App Store loaded with 11 color profiles (called “Leica Looks”) designed to match today's Leica cameras and classic cinema-inspired aesthetics. The Lux app can be used in fully automatic mode like Apple's camera app, but it also has an "aperture mode" using software to mimic the style and bokeh of multi-thousand dollar lenses like the Summilux-M 35mm f/1.4 ASPH and the classic Noctilux-M 50mm f/1.2 ASPH from 1966.
The application offers a free version with limited uses, as well as a paid offer which amounts to, get this:$6.99 per month, or $69.99 per year. A price that seems totally excessive given what is offered, especially when we see the feedback from the journalist from TheVerge, who tried the thing with his iPhone 15 Pro Max.
© Leica x iPhon.fr
He states: “I had a brief chance to use an early beta version of Leica Lux on my iPhone 15 Pro, and the initial results seem mixed.» The interface is, according to him, well designed and offers smooth navigation, but the final result of the photos is not what one would expect from Leica:
The Leica looks add a nice dark touch to the images, although some are a bit heavy with a “filtered” look that is sure to polarize. Portrait/lens mode simulations are also quite hit or miss — and can fail badly.
Why such an initiative?
Developers of apps that use the iPhone camera appear to have found a new marketing technique to get more people to use the filters. Now, we're talking about lenses, even AI lenses for Snapchat, which recently announced that its "90s AI Lens" filter had beenused more than 40 million times in a short time.
Leica is looking for solutions to reach the general public, but a $7 per month filter application does not seem to be the best strategy. Regarding Leica, a few years ago we compared the valuethe iPhone 11 Pro versus a $20,000 Leica.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
