Why 2024 is an exceptional year for Apple

In 2024, Apple launched major innovations, but this year was marked by an interesting fact:the absence of new product categories. This is a first since 2009, after 13 years of constant innovation.

What about the Apple Vision Pro then?

The most significant event of 2024 for Apple was undoubtedly the launch of the Vision Pro in February. This is indeed Apple's first mixed reality headset, but the "Apple Vision" category was released in 2023 by Apple. Especially since the media hype concerning it was mainly concentrated between the day of the announcement in June 2023, and the launch in February 2024. The development of the Apple Vision Pro required anew operating system, of thededicated accessoriesand oneredesign of in-store spaces, but this is more to be attributed to 2023, when Apple has invested the most efforts on it.

This titanic project also partly explains the absence of other major launches, even considering the release of the iPad Pro OLED or the new M4 chip. Regardless, the Vision Pro opens a new chapter for Apple in the field of virtual/mixed reality, a strategic direction that has mobilized a large part of the firm's resources,to finally turn back?

The M4 chip, a technological feat

Apple's other big success in 2024 is the M4 chip. Inaugurating anew 3 nm engraving process, it offers exceptional performance. M4 MacBook Pros reachnew levels, even trailing Nvidia's dedicated graphics cards.

This spectacular advancement shows that Apple continues to push the boundaries of power and energy efficiency. The firm thus consolidates its leadership in ARM chips, while laying the foundations for future innovations. As a reminder,the M4 Max chip now rivals the best dedicated GPUs and CPUs.

Apple Intelligence, the pari de l'IA

Finally, 2024 was marked by the announcement of Apple Intelligence in June. The suite of AI-powered tools promises to revolutionize the way we interact with Apple devices. The objective: to offer an experienceultra-personalizedetautomated on a daily basis, with useful features that save time, or that further personalize the experience on iPhone,including genmojis.

Apple Intelligence marks a major strategic shift for Apple, which in turn is focusing on AI after falling behind in this area. The absence of new hardware categories in 2024 is therefore also explained by this focus on artificial intelligence.

In short, 2024 is not a year like any other for Apple. Despite the absence of new categories, the firm has established its brand with major launches and significant technological advances. Enough to prepare the ground for future novelties,starting with the potential “HomePad”.