Definitely, the launchd’Apple Intelligenceis anything but a long, quiet river for the Cupertino firm. While many users believe that the tech giant is a bit lagging behind on these new technologies, the apple brand has just been drawn by the National Advertising Division (NAD), an independent American body responsible for checking the veracity and conformity of advertising messages.
A survey for "false advertising"
In a statement published on Tuesday, the authority criticized Apple for having missed publicity concerning its toolApple Intelligence. The divisionhad previously opened an investigationTo verify allegations that the company promoted features that have not yet been launched.
Problem, the company explained that these were"Available now", while, for some of them, that was not the case. According to Nad's investigations,"The information communicated by Apple, such as the foot notes and the notices in small print, were neither sufficiently clear, nor visible, nor close to the initial allegations. »»
Same concern with regard to Siri, where the tech giant specified in its section"Available now"and added at the bottom of the page that the functionality allowing to obtain an SIRI"More personal" would be added later.
Apple defends
Pointed out, Apple did not fail to react through a press release:“Although we do not agree with the conclusions of the NAD concerning the features currently available for users, we appreciate the opportunity to collaborate with them and will follow their recommendations. »»
As preciseMacrumors, the apple brand had already deleted the mention"Available now"From March 31.
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Equal: AG Tescience