Apple's latest commercial video, published on theYouTube page of the Californian company, is something to make you smile. However, the bottom line could not be more serious, it is aboutrespect for users’ private data.
For several years now, Apple has positioned itself as a major defender of the privacy of its users, with important files which have demonstrated this commitment. Let us remember the San Bernarino killer case in the United States, a case for which the FBI hadlobbies Tim Cookso that the latter implements means to unlock the criminal's iPhone. The idea of a backdoor in iOS had even been mentioned, but Apple and its CEO remained in a position of refusal.
The company continually announces it: it wants to do everything to guarantee maximum security regarding the private data of its users. And with this new ad, she wants to show how disturbing and dangerous it can be to reveal too much about yourself.
To do this, the Californian firm featured different people revealing their life secrets out loud to strangers. We even see a woman listing all the numbers on her bank card in the street.
Needless to say, the quality of production is there and the staging, although taking certain shortcuts on the recovery of private data, is well done, based on a well-found idea.
Even if it will not please everyone, the result in any case has the effect of making you think. Compared to Android solutions, the choice of iOS can indeed be considered more secure in terms of respecting private data.
Is this an argument that you took into account during your latest Apple hardware purchases?
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By : Keleops AG
Editor-in-chief for iPhon.fr. Pierre is like Indiana Jones, looking for the lost iOS trick. Also a long-time Mac user, Apple devices hold no secrets for him. Contact: pierre[a]iphon.fr.
