After
numerous conflicting reports on whether or not the
the iPhone X during the last quarter, the Apple firm has just unveiled
its latest quarterly results for the first quarter of the year
2018.
And it isexcellent results, since Apple signs its
best quarter at the start of the yearsince its creation in
terms of turnover and income. This is thanks to good sales
of iPhone, but also thanks to the different services and the famous category
“Others”, which includes Apple Watch, iPod, Apple TV, Beats accessories
and AirPods.
The announcement of the results is a particularly important exercise,
since they account to a certain extent for the success or name of certain
products.
Here is an overview of Apple's latest quarterly results,
graphs and what to remember:
Apple's best first quarter
Apple's turnover reached61.1 billion
dollarsover the first quarter of 2018, an increase of
15,5 %compared to the same quarter last year. THE
net income reached$13.8 billion.
This is the bestfirst quarter of a calendar year since the
creation of the apple company. Comparatively, during the same period
last year, turnover was $52.9 billion with net revenue
of 11 billion.
The iPhone X is doing very well
During the first quarter of 2018, Apple sold52,2 millions
d’iPhone, a figure up slightly compared to last year
for the same period, during which Apple sold50,8 millions
d’iPhone, which represents aprogression of 3
%.
Tim Cook says Apple customers "havechose the iPhone X plus
than any other iPhone, every week during the first quarter
2018, as they did after its launch during the last
quarter 2017".
Sales of iPhone X and iPhone 8 allow Apple to record
a 14% increase in revenue generatedby smartphones
at Apple, thanks among other things to the higher price of the iPhone
allows in particular to maintain aaverage price of iPhone quite
pupilof approximately728 dollars.
Apple's tablet records more or less the same numbers as the year
last, since the apple firm sold9,1 millions
iPad, or aincrease of 2%and 0.2 million
more units compared to the same period last year, which was
8.9 million iPads sold.
Next quarter could be a little better for tablets
from Apple, since at the beginning of April the Cupertino company launched a new iPad
entry-level aimed at the educational market, but not only.
At the same time, Apple could unveil at the next WWDC 2018 conference,
new iPad Pros which would take on the characteristics of the iPhone
a large screen on the front, the disappearance of the Home button and its sensor
fingerprints, and the arrival of a TrueDepth camera for
facial recognition.
Luca Maestri, Apple's CFO, announces that the installed base
iPad sales reached a new record during the first quarter of 2018.
The Mac
Regarding the Mac, the Cupertino company sold4,1
million Macs, or adrop of 3%compared to
last year at the same time, when Apple sold4,2 millions
of units.
The Apple Watch and AirPods are a hit
The product category called “Others” at Apple, which includes Apple
Watch, iPod, Apple TV, HomePod, Beats accessories and AirPods,
continues to be a hit. The turnover is in
increase to reach3.95 billion, compared to 2.87 at the same
period last year, i.e.38% increase.
Apple still does not reveal sales figures for the Apple Watch.
However, Tim Cook reported that sales and revenues increased with
andtwo-digit numberfor thefifth trimester
consecutiveand that AirPods continue to sell like little ones
pains.
For his part, Luca Maestri, Apple's financial director, announces that
Apple Watch and AirPods represent 90% of the
growthfrom the “Other” category.
“Services” reach a record
Apple's "Services" category, which includes Apple Pay, but also the App
Store and iTunes, recorded turnover inincrease of 31
%with$9.19 billion in revenue, either
much better than the 7.04 billion last year at the same period. He
s'agit youApple's best quarter for the category
"Services".
Tim Cook announces that the Apple Music service hasexceeded 40
million subscribersand that thenumber of asset users
for Apple Pay has doubledcompared to last year.
But still
Concerning the distribution of revenue between its different products and
services, the iPhone remains the most profitable with62 %of the
total revenues generated by the apple firm, followed by15% for
"Services"and 10% linked to Mac sales. Just behind, the 7% of
the iPad and 6% for the “Other” category bring up the rear.
The Californian company records aincrease in income
in all countrieswhere it is present, and in particular on
its historic market, as well as in China and Japan.
Precisely, it records a growth in its revenues compared to the year
last over the same period, 22% in Japan, 21% in China, 17% in the US, 9% in
Europe and 4% in the rest of Asia.
In summary, the quarterly results are very good for Apple, which achieves
its best quarter at the start of the year since its creation thanks in particular to
sales generated by the iPhone, as well as its “Services” and “Others” categories
increasingly profitable.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
