Teleworking, politics, services: here are some examples of the many news stories that have rocked Apple's last twelve months. Still at the top of the most listed companies on the planet on the New York Stock Exchange,the firm generatedmore than a hundred billion dollars in revenuein 2020. Its latest results also prove that it keeps almost a third of this sum if we subtract its expenses: a record.
During the usual conversation on February 23 with his investors, Tim Cook emphasized that the COVID-19 crisis had not significantly affected his troops or his finances, emphasizing theiradaptability. And this even if, according to him, the “priority is to keep everyone healthy“. This is also confirmed by the measures taken in Cupertino, where Apple Park remained almost empty for a long time following the recommendations of Santa Clara.
About Apple TV+ and the App Store
When it comes to his on-demand streaming service, Tim Cook sees it as a “arena with room for multiple players“. Indeed, the platform multiplies partnerships withstudiosrenowned for offering content, each more original than the last. And it pays:DickinsonetServantare already in their second season on the application.
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However, this success is overshadowed by the various regulations put in place on the App Store. These are increasingly criticized, particularly bycompetition authoritiesfrom different countries and Europe. For example, video game publishers such as Microsoft with xCloud or evenShadowcontinue to point out the limitations imposed on them. The protégé of Steve Jobs, for his part, assures that Apple “does not have a dominant position in any market with which it competes“.
What future for 2021?
Looking at Apple's coming months, its CEO continues to believe in remote working and even claims to have found a certain sustainability in it. The one who won no less thanthree million dollars(without compensation) considers, however, that “nothing replaces face-to-face meetings“. Keynotes, on the other hand, are doing very well.
And you, would you bet on the success of the company at the moment? According to the current value of the titleAAPL, this would be an excellent long-term bet.
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By : Keleops AG
