Apple is not done with American football. After apparentlyfailed to afford the rights to the NFL Sunday Ticket, the Apple firm intends to find a place during the famous halftime of the Super Bowl where the main advertisers will be present, but not only that. Indeed, the event is also an opportunity, each year, to discover a major concert with one of the best-known artists of his generation (or several, depending on the edition).
In 2023, it will be Rihanna, with Apple Music as main sponsor, fora price commensurate with performance. This is the first time that the Cupertino streaming service has offered itself the famousHalftime Show, after twenty years of reign by Pepsi. And just to make your mouth water, a first trailer has just been shared on the internet, where you can discover the singer on a black and white background in around thirty seconds.
What to expect this half?
With nearly a hundred million viewers expected during theSuper Bowl LVII, Apple is probably preparing one of its most memorable advertisements of the decade. Rihanna and the brand will only have a few minutes to convince, but in general the means are essential: pyrotechnics, choreographers and light shows will undoubtedly be on the menu.
From now on, you have to pay 10.99 euros per month to afford a traditional subscription to Apple Music. But the platform also offers a package at4.99 euros per monthfor small budgets, without soundAudio spatialhowever. With several tens of millions of titles in the catalog, we can imagine that the publisher will highlight the presence of Rihanna.
Practical information
The Super Bowl will be broadcast on February 12 and will close the 2022 season of the National Football League in the United States. It will also be possible to follow the live broadcast in France. To do this, however, you will need to be equipped with acable channel. And again: it is unlikely that the Apple Music announcement will be broadcast here, because it will mainly concern the American public.
Otherwise, everyone will be able to enjoy a rebroadcast a few hours later on YouTube and other social networks.
