Certainly, Apple TV+ carries out a promotional campaign with small onions for this season 2 ofSeverance. The latest example is provided to us by the broadcast of this video this Wednesday, January 22.
"Happy workers flourish"
It is similar to training in management of the Lumon Industries. Everything happens as if we had just joined this sulphurous company and that we were presented the internal operating mode.
Mr. Milchik and Miss Huang are at the forefront to guide new employees. As inSeverance, we oscillate between the smile and the deep discomfort in front of the words of the duo which asserts the clichés on productivity and assures us:
Remember to enrich the game (from the ball, editor's note) with jokes, but pay attention to professional limits, because crossing them may require toxic work environments. (…) Well, that's it. Do not forget, managers, that growth takes time, but that happy workers flourish more quickly.
If you are familiar with this production, we recommend viewing this caustic video that works well.
Severance, a milk cow for Apple TV+
As a reminder, the promotional campaign for this season 2 is particularly intense. The actors have indeed producedUn happening and square New YorkA few days before the launch. Likewise, Ben Stiller the creator of the series, presentedA new sitewhich allows users to create balloons with the image of Lumon Industries, the dystopian and scary society of the series.
And if the Cupertino firm puts so much care in marketing, it is undoubtedly, because this production has already reported big. Parrot Analytics has indeed revealed that the first season ofSeverancegenerated more than200 million dollars. To obtain this result, analysts use a formula to correlate public demand with the number of subscribers and therefore the revenues garnered.
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