Clearly, the iPhone 13 seems to take Apple to a new level in terms of smartphone sales. According to the latest reports from the company Counterpoint Research, the Cupertino company is in fact the best-selling phone brand in China last month. This is the first time this has happened since December 2015, analysts said.
Apple dominates Huwaei in the high-end smartphone segment
In detail, we learn that the iPhone 13 serves as a locomotive for the Apple brand, whose sales increased by 46% in October compared to the previous month. This is all the more remarkable given that the Chinese smartphone market has only grown by 2% at the same time. Thus, many consumers have decided to wait for Single Day scheduled for November 11 to purchase a new device. In this favorable context for Apple, its rivals have also recorded a decrease in sales.
Within the Middle Kingdom, there no longer seems to be a natural leader. Tarun Pathak, research director at Counterpoint Research, explains:
Since the decline of Huawei, the first place in China has changed hands. OPPO became No. 1 in January 2021, while Vivo reached the top spot in March 2021. The market dynamics changed again in October, with Apple becoming the new No. 1 OEM for the first time since December 2015. This This development is due to the success of the iPhone 13 series, which was also launched cheaper than the iPhone 12 series in China. (…) Apple, with its strong brand value, is making the most of the gap left by Huawei in the high-end segment. Apple could have earned more if there had not been a shortage, especially for the Pro versions. But Apple still manages its supply chain better than other equipment manufacturers.
These results are not really surprising. We spoke at the beginning of the month,Apple's second place in the IDC rankingwith very good form of the Cupertino firm on the European market. Once again, the success of the iPhone 13 was cited among the company's main assets.
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