Apple sales boosted by the iPhone 13

A new sales record in sight

After overtaking Xiaomi to occupythe 2^eIDC ranking position, Apple continues its progress on the European market. According to observers, Apple's sales could cause the figures to panic this last quarter of the year. For Counterpoint, there is no doubt. The launch ofl’iPhone 13was a huge success for the apple brand. Its arrival on the market at the end of September gave a boost to Apple's sales. So, if the iPhone 13 manages to satisfy demands, the brand would have every chance of achieving a new sales record in Europe this 4^equarter.

Perfect timing

The release schedule plays a key role in good numbers achieved by Apple in 3^elast quarter. Previously, the company used to offer its new products in the month of September. This has been the case every year from the iPhone 5 to the iPhone 8. Afterwards, the releases no longer necessarily respect this schedule. The iPhone 12, for example, only launched in October last year. Moreover, the Pro, Max and mini models were only available in November 2020. As a result, iPhone 12 sales did not have the slightest impact on sales made by Apple in 3^equarter 2020. This is why it is a little difficult to compare the performance of these two models in terms of sales. Since the iPhone 13 was released in the last week of September, its first sales contributed to the figures for the 3^equarter.

Regardless, the arrival of the iPhone 13 on the market would not go unnoticed according to observers, since it would propel the American giant to the head of the ranking. With the end-of-year holidays arriving, all indicators are pointing in favor of the Californian company. Will Apple be right toreduce production of its iPads in favor of the iPhone 13to avoid shortages of the latter?