At the beginning of February 2019, Spotify showed its determination to become a heavyweightin the podcast world. At the start of the year, the music streaming platform had in factbought the Anchor creation app, very popular with amateur podcasters to easily and cleanly launch their audio broadcast.
Since then, the space devoted by Spotify to this content has become increasingly important. Podcasts have their own section, classified by theme. And shows can be offered to you in playlists such as “Your Daily Drive”. A way for the platform to become a reference for booming content (particularly in the United States), while Daniel Ek, the company's boss, indicated earlier this year that Spotify had become the second largest platform for podcasting.
An incentive to create podcasts on Spotify
This week, the platform that aims to become the “YouTube of audio” took a new step, adding a very significant call to action button. By going to the “Podcast” section, blogger Jane Manchung Wong discovered that a button offering to “Create a podcast” had appeared.
On Twitter, Jane Manchung Wong shared her discovery, saying that users are redirected to the Anchor app if they click on the new feature added to the platform.
Spotify is testing “Create podcast” button to funnel their app users to Anchor, a podcast creation platform that Spotify recently acquired
It’s interesting there is a Brazil version of the Anchor promo pagepic.twitter.com/0dJz7GoOYK
— Jane Manchun Wong (@wongmjane)August 27, 2019
A way to enrich your business model
This is an interesting example to show Spotify's investment in podcasts. From month to month, the platform seeks to put this audio content on the same footing as the rest of the musical repertoire.
It must be said that the podcast represents a way to diversify the business model of the Swedish giant, but also to be based on a format which seems much more profitable, being excluded from music labels. In addition, the exponential growth of the format puts podcasting in a situation where demand does not yet have a universal reference platform, and many native podcasts would have a good chance of becoming very popular.
Ultimately, these shows should attract significant traffic to the listening platform. Already, Spotify is enjoying growth allowing it to continue to invest. During the first quarter of 2019, no less than 15 billion hours of content were listened to. Its net profit was estimated at 442 million euros in the fourth quarter of 2018.
Spotify
Pair : Spotify Ltd.
Editor for iPhon.fr. Passionate about the world of tech, new technologies and automobiles. Photographer in his spare time, and podcaster.
