A major success for the iPhone, while the market is worried

Apple would have sold63% more iPhonesif we compare its results for the second quarter of 2022 to those of the second quarter of 2021. These are statistics signed Counterpoint Research and concerning the Indian market which confirm this, this firm being regularly relayed by other sources such asForbes,Reutersor evenThe Wall Street Journal.

But unfortunately, even if these results are excellent, they still do not allow Apple to be among the most popular smartphone brands on the peninsula. Only the sector ofmobiles at more than $650 eachis however favorable to him; this is also where the Apple firm is number one thanks in particular to the iPhone 13 Pro Max and the opening of a specialized online store in the country.

Asian podium

Unsurprisingly, this is according to CounterpointSamsungwhich wins the prize of leading smartphone seller in India with 16% of the market to its credit in the second quarter, one point less than last year. Among the successes of the chaebol, we find in particular several foldable models such asl’excellent Galaxy Z Fold 3, equipped with 12 or 16 GB of RAM, a 7.6-inch display and a 4,400 mAh battery under the hood. Apple, for its part,continues to dream of the release of a hinged iPhone with detailed patentsbut does not yet seem ready to share it with consumers…

In second position in the Counterpoint Research rankings, we findXiaomiwith 14% market share compared to 20% in 2021. Only Vivo and RealMe are experiencing some growth, each with 12% of deliveries between last April and June. Oppo is fifth with 8%, the rest of the manufacturers accounting for more than a third of the pie.

The question of price...

But then, why is it that iPhones only represent a minority of the market in India? This could be explained in several ways, starting withpricing too highfor budgets that are on average smaller than in the West.

However, we know that Cupertinorelocatesincreasingly its production towards this booming country, which should allow it to reduce its costs at the same time. From there to also benefit customers? Only the next few months will tell us.