Apple is a strong brand on the laptop market market. If this statement is not new, it was confirmed in 2024. This domination would be even more impressive on devices compatible with artificial intelligence. Apple would reach 45 % market share in this area. An understatement when you know that the apple brand is,admission of its own employees, very late on this subject compared to competition.
According to the latest figures from the Canaly analysis firm, the Cupertino firm would have experienced strong growth during the last quarter of the year 2024. Apple remains the most sold fourth brand in the world, with 10 % of market share. Despite its strong increase at the end of the year, the apple remains far from its opponents like HP or Lenovo, who both exceed 20 % market share.
Apple in mind on AI
With the arrivald’Apple IntelligenceIn recent months, the American giant has made a place among the greatest in the world of artificial intelligence. The apple has made all its laptops, released after 2020, compatible with this technology. A feedback capacity that prompted the figures in the right direction.
In 2024, 54 % of the computers sold, compatible with AI, were struck with an apple. An impressive figure, which should be maintained in 2025 according to the first estimates of Canalys. However, the cabinet issues reserves on the computers market in the broad sense.
Trump enraged the machine
New customs rulesIn force since Donald Trump's arrival in the United States has been questioning several things. With a taxation of 10 %, computers may cost more. Will they still have the odds despite this increase in selling prices? Only the future will tell us, but this perspective scares financial analysts, who expect a drop, logical, sales in 2025.
