WhileApplelooks fit again after a period of difficulties, here comes additional bad news to tarnish his event plans. The firm has in fact clearly confirmed to American media its intention to stay away from the demonstration, in order to avoid being directly or indirectly linked to any worsening of COVID-19 contamination. .
Because although not very dangerous for the majority of the population, thiscoronavirusremains at risk for older people. Thus, for public health reasons, many international gatherings have already been canceled: Mobile World Congress, F8, Adobe Summit, Game Developer Conference,Google I/O… Cupertino therefore only joins an already long list.
Can South by Southwest be canceled entirely?
In fact, Apple is far from the only company to decline the invitation to SXSW. By his side,Netflix,Amazon(Prime Video), Twitter and even Facebook (Watch) have decided to follow the movement and will therefore not be present.
Concerts, screenings and exhibitions to be held in more than 90 different locations around the Texas capitalfrom March 13 to 22are nevertheless essential for the local economy. It is actually considered that they bring in more than 110 million dollars per year to the city, which is not negligible.
Uncle Sam's country nevertheless remains little affected by the zoonosis epidemic which is now spreading across the entire planet, but precautions seem necessary for the majority of the major conferences which are planned there. And whileserious doubts remain about the next keynote, the probabilities of seeingSouth by Southwest 2020canceled are indeed to be taken into account…
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