On the App Store, in France,TikTokis third in the ranking of the most downloaded apps, behind Twitter in particular. If it is free, there is a reason: its business model is in fact made up of in-app purchases favored by young people to create ever more original content on their iPhone.
And it is these revenues which seem to be at the origin of the dazzling success of its offer over the last three months. Indeed, according to the SensorTower firm,who once predicted the success of Fortnite, the Bytedance subsidiary would have wonbetween 60 and 85 million dollarsduring this period, marked by the holidays and their commercial craze.
What future?
Still according to the same report, such figures would signify agrowth of more than 500%in TikTok's turnover. For comparison,the number of Apple Watches sold is 10 times slower, even if it is hardware.
This feat, which would be a record for the applicationraising many criticisms, could well give clues toinvestorswho would like to capitalize on its potential. The startup which publishes it has already carried out several fundraisings, to the tune of more than 4.5 billion dollars. Next step: going public?
No one knows the company's roadmap, however such a development is very likely as highlighted by our American colleagues from TechCrunch, who are well aware of this market thanks to their sister company.Crunchbase. And you, do you use TikTok? Or rather: do you allow your children to spend time online on this service?
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By : Keleops AG
