Tim Cook Alert on climate emergency during the climate summit

Organized by the United Nations, the United Kingdom and France, the 2020 climate summit was to be an extension of the Paris agreements, signed 5 years ago, which was to limit pollution and thus global warming in the decades to come. Pandemic of COVID-19 obliges, the summit happened in videoconference, which did not prevent Tim Cook from delivering his message at this summit on Saturday. With a concise speech, Apple CEO encouraged nations as well as large companies to act for the planet. The boss of the Apple brand took advantage of his intervention to recall the commitments already made by Apple, and the concrete actions,Installed to reduce the ecological impact of the Cupertino firm.

Carbon neutrality of 2030 in sight

For example, he referred to Apple's primary ambition in terms of ecology: reaching carbon neutrality over the entire supply chain by 2030.An ambitious goal, but that the apple brand seems to want to reach, at all costs.

"We see each part of the life cycle of our devices, from design to manufacturing, including sustainability and repair, including recycling, as an opportunity for environmental innovation, making us progress towards our objective of a closed loop supply chain. The choice between the net profit and the future of our planet is false, and each green innovation offers proof. Now is not the time to modify the margins. Together, we can make the transition to a neutral carbon economy and inaugurate a new era of inclusive opportunities. »»Concluded Tim Cook, during his speech in front of the greatest leaders in the world.

Recently, Apple's environmental decisions have been a lot of talk. The withdrawal of the sector adapter as well as headphones in the boxes of the new iPhone 12 has created indignation. Behind the ecological argument put forward by Apple, some see it above all a new form of profit found by the apple brand, which thus reduces the number of accessories to be produced, sells them to the unit at exorbitant prices, and in an indirect way, reduces the size of iPhone boxes, which has the consequence of reducing logistics and transport costs for Apple.