It's now been more than two weeks since the launch event for the new iPhones took place. Apple CEO Tim Cook has since increasedmarketing operationsin order to promote them. He notably gave several interviews, includingthe one with John Dickerson, which we have already mentioned before.
During these interviews, the dominant topics are often the same. Tim Cook talks about the latest iPhones, the new Apple Watches and the environment. In short, these are the themes that were highlighted during the Keynote.
But despite the fact that it has not been at the heart of Apple's communication until now, Tim Cook does not fail, whenever he has the opportunity, to mention the Vision Pro. He already did so during his appearance on the American television channel CBS, and he did it again on Friday September 29 in London where hemet application developers for the Vision Pro, but not only that. He also took the opportunity to grant an interview to the mediaThe Independent, but unlike previous interviews, the subject of Vision Pro took up more space in the conversation.
An "aha" moment
The fact that the launch of the iPhone 15 recently took place did not fail to overshadow the Vision Pro. But the phenomenon should fade in the coming weeks and the latter should soon occupy a large place in the high-tech media.
Regardless, and as he told The Independent,Tim Cook is convinced that his mixed reality headset will lead to a revolution. He thinks it could becomparable to the impact that the first iPhone had, 16 years ago. Apple's CEO describes his first experience with the Vision Pro as a moment "aha". This term refers to the moment when a human being has a sort of enlightenment and suddenly understands a concept. We also talk about the Eureka effect.
Apple creates millionaires and jobs with iOS apps
According to Tim Cook, today's applications are "exceptional". He is proud of what his firm has created and still cannot believe that it has helped create successful entrepreneurs all over the world, who in turn have been able to create jobs. As a reminder, estimates suggest thatnearly 500,000 jobs are directly linked to the iOS app economy.
Apple's CEO believes this is just the beginning, and that its future mixed reality headset is going to be a product that will redefine the new technology industry.
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By : Keleops AG
