On Sunday, September 17, CBS broadcast its weekly morning show Sunday Morning. For this new edition, American journalist John Dickerson went to meet the CEO of the Apple firm, in order to interview him. The meeting was not held in Cupertino, buton the Apple campus in Austin (Texas).
The main topic concerns Apple's environmental actions aimed at achieving carbon neutrality within 7 years. But in the report, which was published on the CBS Sunday Morning YouTube channel, the CEO of the Apple firm also mentioned the Vision Pro. Tim Cook even contradicted some rumors that his teamswould face difficulties regarding its production. He also made a surprising revelation regarding the mixed reality headset.
Apple dreams of a carbon-neutral iPhone
During the last Keynote, the company announced its very first products with a neutral carbon footprint: the latest Apple Watch. However, the firm does not wish to stop there, the Holy Grail for Apple would be to offerthe same for all its products. We do not know if this will be achieved in 7 years, but what is certain is that the teams of Kristina Raspe (who is in charge of this type of project at Apple)pull out all the stops to get there.
Tim Cook watches series on the Vision Pro and denies rumors
Many rumors have circulated regarding potential production difficulties for the Apple Vision Pro. The CEO confirms to John Dickerson that creating such a helmet is “more complex» than making an iPhone. That of course requires more innovation and research. Buthe denies the rumorsaccording to which the firm would be in production difficulty regarding the latter. John Dickerson asked him if he wason track to release in early 2024, whatthe CEO replied that yes, he was.
Tim Cook even admitted to himself that heregularly used Apple's mixed reality headset. The firm's general manager also revealed that he watched the last season of Ted Lasso on the Vision Pro. John Dickerson then tried to find out more, but was unsuccessful.
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By : Keleops AG
