Tim Cook: teleworking and 5G are driving Apple

Yesterday, Apple released its financial results for the first quarter of 2021. Our report on this isto be found there. A conference between journalists, Tim Cook and Luca Maestro, Apple's finance director, takes place each time after delivery of the figures. It’s an opportunity to hear the company’s two top executives answer questions and dig deeper into the numbers. Below are the important points of this exchange.

Mac, iPad and iPhone are doing well

Tim Cook notably returned to the recent very good sales of Mac, iPad and iPhone. For its smartphones, Apple has benefited from a surge of interest in 5G. Also, if the CEO highlights the great success of the 12 model, which is the one that has counted the most in recent months in terms of iPhone revenues, he also salutes the performance of the 12 and 12 Pro models. On the other hand, he said nothing about the 12 mini. We know that the latter is obviously not the most popular of the new range, so much so that it is notnot at all certain that a successor to the iPhone 12 mini will see the light of day in September.

On the iPad and Mac side, Tim Cook highlights a logical point: sales have been driven by the fact that many people are working from home. The same goes for schoolchildren and students, many of whom must follow their lessons using a laptop or tablet.

Services

Tim Cook expects a lot from family sharing of the Apple Card and premium podcasts to push the services. Even if he welcomes the performance of Apple TV+, with its quality content already rewarded by numerous nominations. Obviously, no information has been provided on the number of paying subscribers. All services combined, however, we know that Apple counts660 million paying subscribers.

International performance

67% of sales were made internationally, outside the United States. Tim Cook highlights excellent figures in China in particular, with an increase in income in the country of 87.5% compared to last year. In Japan, the iPad had record sales.

Apple is therefore proud to see its products gaining popularity in the Asia-Pacific region.

But also

The CEO returned to the anti-tracking functionality of iOS, made even more severe with iOS 14.5. According to him, it is important to give the user the choice to be tracked or not. He further states that the feedback on this new feature is excellent.

Finally, the boss of the Californian company did not fail to announce a massive investment of430 billion dollarss to develop its activity in the United States over the next 5 years. This investment plan will notably underpin the creation of 20,000 jobs.

Find the full conference in audio (and in English) in the source of this article. For detailed financial results,it's here.

Editor-in-chief for iPhon.fr. Pierre is like Indiana Jones, looking for the lost iOS trick. Also a long-time Mac user, Apple devices hold no secrets for him. Contact: pierre[a]iphon.fr.