The iPad doesn't care about market trends. Because if tablets are no longer really popular, with a 20% drop in sales compared to last year, iPads have seen a 33% increase in deliveries in Western Europe. Like what…
The iPad is on the rise this year
At the end of the year,Canalyshas released its estimates for the third fiscal quarter in Western Europe. While the market is struggling with “only” 6.9 million tablets sold this year, Apple is capturing 45% of all tablet sales with 3.1 million iPads sold. Jackpot!
The Cupertino company has the luxury of an increase in iPad deliveries of 33% compared to the same period last year. The competition is far behind with plummeting figures that are swimming in the negative: -53% for Samsung, -48% for Huawei, -20% for Lenovo and -48% for Amazon… In short, this is not in great shape. However, we will highlight the 6.9 million touch tablets sold, which is still a good performance.
This certain decline in the tablet market is mainly explained by the crazy figures of the previous year. Consumers, stuck at home due to yet another confinement, were looking to compensate for the difficulty of obtaining a laptop computer. Demand and the context have evolved since then, which explains this massive gap between the two periods. In any case, this is the opinion of Trang Pham, analyst at Canalys. It is therefore difficult to compare these figures.
Despite a more feverish market, Apple(and his iPads)don't flinch. This is particularly because the firm unveils a new touchscreen tablet every year. If some are a little lost, we salute Apple which does not rest on its laurels and continues to innovate to address an increasingly diverse clientele. Enough to seduce more than one.
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By : Keleops AG
