- Production forecasts for the Vision Pro helmet have been revised downwards
- Due to its complex design, it would be difficult to produce
- And you will have to wait even longer for the affordable version
Due to unforeseen circumstances, Apple would be forced to produce fewer headsetsVision Prothan expected. In any case, this is what an article published by the Financial Times indicates. Citing sources close to the matter, the media explains that initial forecasts were for 1 million units for the first 12 months. But now, the Cupertino company plans to produce less than 400,000 units for this period.
For what ? The augmented reality headset would be difficult to produce due to the complexities of its design. The FT indicates that the screen is one of the most complicated elements on this new Apple product. Of course, this information should be considered with caution, since it does not come from an official source.
However, if they are true, it is possible that stocks will be more limited than expected when the Vision Pro helmet is released.
Apple enters augmented reality
With the Vision Pro headset, Apple is finally officially entering the augmented reality market, in which it will be incompetition with Meta. This first product will cost $3,500 and will be marketed starting next year. It is not yet clear whether the Vision Pro will sell well. But in any case, Canalys estimates that Apple could exceed 20 million users for its augmented reality platform in 5 years.
In addition, rumors are already circulating about a non-Pro version of Apple's headset, which would be more affordable. Thanks to the economy of scale (since it will be able to produce and sell more) as well as a lighter technical sheet, Apple should be able to reduce its costs. Unfortunately, in addition to having reduced its production forecasts for the Vision Pro, Apple has also decided to postpone the launch date of the affordable version, again according to Financial Times sources.
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By : Keleops AG
