The Threads social network is going to be everywhere

Metalaunched its microblogging social platform in July 2023, notably in the United States and the United Kingdom. The new competitor ofXexperienced dazzling growth during the launch, reaching the milestone of100 million users in just a few days.

This exceptional rise can be attributed to the striking force ofMeta. The companyhas a total of more than2.19 billion usersacross all of its areas of activity, and has astronomical financial resources. This last point allows it in particular to not alwaysnot offer advertisingwithin the application at the moment. The platform could very well have seized the opportunity to sell advertising space from the start, but it still prefers to wait for a higher milestone, so as not to scare away users already present.

In December 2023, the applicationThreads appeared in France, as well as in other European countries, which gained more than 30 million users during the same period. Now, according to the latest figures, Threads has at least 130 million active accounts. For comparison,Xhas 245 million.

In order tocontinue the momentum,Metaregularly integrates features into the application. The last one announced by the firm is thedevelopment of an API, which she apparently started a few months ago. The latter isnow in Beta phase, and some accounts can already benefit from it.

Meta Announcement

In a publication on the platform, a Threads engineer announces:

Over the past few months, we've expanded the Threads API to enable creators, developers, and brands to manage their Threads presence at scale and easily share new ideas with their communities from their favorite third-party apps. — We are currently testing with a small number of partners […] as well as a few independent developers. Although we are limiting access to the beta at this time, we hope to make the API widely available by the end of June.

Why APIThreadsis useful?

Given the growing number of usersThreads, businesses and media have every interest in setting up there. In the comment part of the publication concerning the API announcement, a user testifies:

Hi ! I work for a company that helps transit agencies (large agencies in Boston, Los Angeles, Seattle, Vancouver, etc.) provide real-time updates to passengers. Agencies have already asked us to publish on Threads, and we'd love to offer this option as soon as possible! Can we request early access?

This testimony shows a concrete case of the use of the API. Once it is connected to a third-party service such as that of a transport network, it can inform users automatically, in real time, of current events.