Threads is, at the moment, a financial disaster

Twitter's new competitor Threads will not have advertising in its app. This is in fact what the Meta group has just announced in an exchange with Axios. Despite the 100 million users already present on the social network, there is no way to generate income from it at the moment.

If a subscription formula, close toTwitter Blue, already exists, it is to date the only solution to bring some money into Meta's coffers. The advertisements should arrive within a few weeks thanks in particular to the work of the Instagram teams.

As the two applications are very close,Threadswill reuse the databases of this first social network to produce personalized advertisements from its launch. Advertisers, for their part, are impatiently waiting to reach this new audience.

According to a Meta source, the group is still waiting for Threads to reach a “critical mass” of users before offering advertisements. The company knows well that advertisements scare users away and it does not want to drive away the few customers who currently support the application.

A “nicer” social network

Mark Zuckerberg announced that the social network Threads had been designed to be more respectful and friendly than Twitter. During his presentation, Zuckerberg particularly focused on fact-checking. Twitter has been widely criticized in recent months for its lack of rigor in this area. Although new features have arrived since then, it is still not enough in the eyes of many users.

Josh Machin, Meta's head of public policy for Australia, said he wanted to quickly put in place“labels for state-affiliated media”. They will help distinguish good sources from others.

Meta is also working on how posts flow together in the feed. Threads does not currently offer chronological reading of messages. A lack which was strongly criticized when the application was launched. This choice seems deliberate, but faced with the outcry and the coldness of advertisers Meta could well reverse its decision and set up a chronological flow.