© Unsplash / Hunters Race
Third trimester
- the number of migrations from Android continues to increase with double-digit growth
- iPhone users continue to upgrade to the next models, again with double-digit growth (the exact percentage was not specified)
- no details communicated on the distribution of the best-selling versions of the iPhone 13 & iPhone 13 Pro range
- Apple TV+ a “proves itself“, for Tim Cook, who took the opportunity to congratulate “actors, writers […] and producers“
- still no statistics on the number of subscribers for TV+, however
- suppliers caused more than six billion losses due to long delivery times
- good feedback for the Apple Watch Series 7's larger screen and faster charging
- seriously “progress” were carried out in the face of the coronavirus crisis although it is “difficult to predict” la suite (Tim Cook)
- testimonies particularly “positive” of customers following the implementation of the ATT (anti tracking transparency) to block cross-app tracking
- record for App Store revenues in September, according to Luca Maestri (CFO) with 745 million paying subscribers across all services
Financial forecasts
- demand for iPhone 13 remains “robust“, according to Tim Cook, who even judges it “very very good” compared to that of the previous collection
- no numerical estimates for the last quarter, butthe record should be requiredfor iPhone, Mac and accessories
- idem pour les services (TV+, Fitness+, Music, Arcade, iCloud+, AppleCare+, Apple One, etc)
- iPad sales expected to decline for the holidays
- the demand for components will exceed the stock that subcontractors can provide
- revenue growth likely to be hampered by supply delays in Asia
- gross margin: 41.5 to 42.5% despite the increase in spare parts costs
Focus
- “privacy and security” for the App Store are the concern “number one” according to Tim Cook, even thoughEurope could crack down on this
- the CEO is still firmly opposed to “sideloading” (our file to better understand this subject)
- Apple “work feverishly” to consolidate available iPhone 13 stocks*
*it currently takes three to four weeks to receive a blue iPhone 13 Pro in 256 GB with a French address
