It's done: all the Wall Street figures announce that Apple was weighing a short time agothree trillion dollars, or around 10% less if we convert this amount into euros. No company has ever reached this level before, whether in the United States or elsewhere. But others are already chasing Apple, including Microsoft (in second place) and of course Google (third).
An ideal way to end the year in style for Cupertino, which should be confirmed by excellent sales figures following Black Friday and the Christmas holidays. THEiPhone 13were in fact offered under the tree in many countries, not to mention thatthe advent of servicesfollowing the deployment of the Apple One offer is also generating more and more revenue for the group.
Still growth for 2022?
According to many analysts, investment banks and other wet-fingered journalists, Apple has every chance of continuing its momentum in the coming months. The tension has certainly eased somewhat since the three thousand billion mark was reached overnight, but everything suggests that this is only the calm before the storm. So much so that evenlawmakers from nearly a dozen countries are now on Apple's trail, defying hismonopoleon iOS apps.
At the Worldwide Developer Conference which will probably take place in June, we should also see Apple present itsmixed reality headsetto the media. The latest news is that it could cost more than a thousand euros and finally democratize VR video games to the general public. But that's not all, since Macs also seem to be in preparation to complete the range of computers running Apple silicon.
See you in January
As usual, Apple will announce its latestquarterly resultsat the end of the month. We will then be able to know precisely how much turnover the firm generated during the period which extends from October to December. Unsurprisingly, the number should then exceed one hundred billion dollars.
