WhileAll eyes are still on the performance of the new M1 Macs, Apple continues to develop itsconnected car(or/and autonomous, who knows). However, it is not expected that the vehicle will be released for several years, which leaves a lot of room for Cupertino to prepare a real tidal wave.
In any case, this is what Harsh Kumar, of the American investment bank Piper Sandler, suggests. The researcher considers Apple capable of aiming100,000 cars produced in 2024, then generating five billion dollars while grabbing only a small tenth of a percentage of market share from its competitors. Among them, nothing less thanthe famous company Tesla.
An outsider with record profits?
Still based on the same estimates, Apple would also be able to attract ten times more consumers just six years later. For comparison, in Europe, Nissan would have reached 2.5% market share in 2020 compared to 14.8% for the PSA group (dataStatesman). Everything therefore suggests that as with the Watch, a well-equipped automobile would rather be an accessory.demonstrationthan a real device meeting primary needs.
However, the finances of Luca Maestri (CFO) should benefit greatly. We know in fact that his company is increasingly internalizing its various manufacturing processes, as shown for examplethe Daisy robot that disassembles our iPhones. A profitable strategy, in every sense of the word, since it eliminates the costs linked to subcontracting contracts.
© Hyundai
Democratize to rule better
Among Apple's success factors, we must also not forget its ability to make an emerging technology a real habit. Indeed, while fingerprint sensors on smartphones or connected watches were still only marginal, Touch ID and the Watch gave them a real boost.
This is also what we can expect from the supposed “Apple Glass“. As their name suggests, these connected glasses aim to seriously overshadow Google's eponymous model. The latter, on the other hand, has completely flopped and is now found among professionals only.
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By : Keleops AG
