At the launch of the WWDC conference, Apple confirmed the rumors by announcinga partnership with OpenAI, the creator of ChatGPT. To answer users' questions, Siri will be able to rely on OpenAI's GPT-4o model. In addition, ChatGPT can also assist the user when writing text, on compatible devices. But if you think Apple needs to pay OpenAI in order to provide this technology to its users, you might be wrong.According to an article by journalist Mark Gurman on Bloomberg, the Cupertino company would not pay anything to OpenAI for this integration of ChatGPT on its platforms.
However, the arrangement would benefit OpenAI in other ways. Indeed, thanks to the integration of ChatGPT with Siri, the chatbot gains visibility. And, above all, it could encourage more iPhone users to take out a ChatGPT Plus subscription, which provides access to advanced features.Indeed, if a ChatGPT user takes this subscription, it will also improve their experience on Apple products.
“ChatGPT will be available on iOS 18, iPadOS 18, and macOS Sequoia later this year and will be powered by GPT-4o. Users will be able to access them for free without creating an account, and ChatGPT subscribers will be able to log in to their account and access paid features directly from these experiences., specifies Apple, in a press release.
Soon, other models available?
In any case, Apple's AI strategy is now clear. For certain functionalities, it has developed its own models. However, to provide a chatbot-type experience, the firm prefers to position its platforms, and Siri, as an intermediary. In any case, this will be very practical for those who already use ChatGPT since instead of opening the OpenAI app when they have a question to ask, they will be able to access ChatGPT more quickly thanks to these integrations with the system. exploitation.
Furthermore, Apple is already planning to offer other AI models, in addition to those of ChatGPT, to its users.“We look forward to integrating with other models, includingGoogle Gemini,for example, in the future”, said Craig Federighi, senior vice president at Apple, during the WWDC conference. But at the moment it is not known when other models will be available.
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