Craig Federighi confirms that Apple is considering integrating Gemini

Apple Intelligence: here is the new name of the artificial intelligence supplied with iOS 18. This notably gives pride of place to a partnership with OpenAI, to improve the search results offered by the Siri voice assistant. And according to new information shared by Craig Federighi at the Worldwide Developer Conference,Googlecould also collaborate with Apple for the occasion.

It is difficult to know more at the moment, especially since the CTO specifies that he has “nothing to announce" right away. But it has indeed been rumored, for several weeks already, that Apple is negotiating with Alphabet to be able to use its language model.Gemini, previously called Bard, offers functionalities similar to those of ChatGPT or Claude (Anthropic).

How could Gemini help us on iPhone and Mac?

If Apple actually integrated Gemini's cognitive capabilities into our devices, then we could benefit from features similar to those offered by Mountain View AI within the Google Workspace suite. In Slides, an alternative to Keynote, users can for examplegenerate imageson the fly, which Apple Intelligence should also allow according to its publisher.

Gemini also allows you to carry out searches on the web, necessarily taking advantage of the millions of links indexed by the Google search engine. This could significantly improve Siri's responses, which are still quite limited today. From there to making it as competitive as the Google Assistant, there is only one step.

Beware of the price

Despite everything, to allow Apple to benefit from its services, Google will surely ask its competitor to pay a very hefty bill. This would not then be the first very juicy contract between the two companies, given that in 2022, Sundar Pichai's firm had paid no less than twenty billion dollars to provide Safari's default search engine.

Apple's proprietary browser also benefited from its own new features during WWDC. So, thanks to the functionality calledHightlights, the browser analyzes the content of the visited web pages to extract the most important information.