Apple helps fight fires

Last September, a major wave of forest fires began in Oceania, destroying all the biodiversity in its path. Animals and plants have been trapped for several weeks, a very serious situation for theAustralia. The country is spending astronomical sums to stem the phenomenon, even though it is still not over.

Fortunately, a major player has just jumped to the rescue of this deadly event:Apple. The Apple company should in fact transmit funds so that emergency services can have more resources. A welcome initiative, and which is reminiscent ofthat of Jony Ive in favor of trees.

What amount?

For the moment, we do not know how much Apple will participate in this battle against the flames. However, this could reach several million euros. The company created by Steve Jobs finished the yearin very good financial healthand can therefore afford this type of action toimpact positif.

THEfiresdestroying the lungs of our planet: it is therefore essential to do everything to be able to extinguish them quickly in order to preserve a major asset for the population. It was the brand's boss who announced that it would make a contribution to help the firefighters, but he has not said more for the moment.

This is not the first time that Apple has associated its image with that of a good cause. We remember, for example,the Salvation Army, which accepts donations sent with…Apple Pay.

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By : Keleops AG