Two months ago, we shared a rumor suggesting Apple's attraction toWondery. The studio, which regularly publishes new audio broadcasts accessible on most platforms such asSpotify, raised more than fifteen million dollars. Since its creation, he has even been readily referred to as the leading figure of the sector in Silicon Valley.
It is therefore logical that the big names in tech are interested in its success and its meteoric growth. It must be said that even JapaneseSonywould have liked to put his hand in his wallet. But its tens of thousands of listeners, and therefore a brand audience for digital advertisers, ultimately come under Amazon's fold.
What future for podcasts?
Concretely, if you are one of the English speakers already seduced by Wondery content, nothing is really going to change. In fact, current series will continue to be broadcast without the schedule being impacted.
Obviously, the applicationAmazon Musicwill serve as a preferred launching pad for the episodes in question. Finally, you should know that the amount of the acquisition by Jeff Bezos' firm has not been communicated. But the rumors that have appeared so far speak of a nine-figure transaction.
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By : Keleops AG
