Analysts have (again) taken the time to observe the state of the portable music market in order to draw conclusions which, this time, are not predictions, but indeed a detailed report of this which would have happened last year. In particular, we learn, with astonishment, thatbragand the famous The Dash released a few years ago now and becoming the precursors of this sector of activity... Seem to havedisappearedof traffic.
Here is a summary of this survey, which sees, among other things, Chinese players remaining far behind Apple. As a reminder, theAirPodsfrom the Californian firm cost 179 euros in their most affordable version, compared to 100 more for the Pro model.
Statistics confirm Cupertino's first place
According to the Strategy Analytics firm, Tim Cook's company would have sold no less than60 millionsunits - all models combined - worldwide over the last twelve months. For comparison, iPhones, for their part,could soon pass the milestone of 2 billion products sold.
The Apple brand's competitors can now be counted on the fingers of one hand if we only consider the most serious. With only29% market shareas a whole, their ranking is notably dominated byXiaomi,SamsungetJBL, who has just taken advantage of CES to unveila new home cinema.
In 2020, the trend is expected to continue:Applecontinues to promote its AirPods, andtheir division alone would already bring in much more than several unicorns combined.
