Every year during the holiday season, Apple Music rewards one or more performers. In 2021,The Weeknd and Olivia Rodrigo were elected, and last year, it was Bad Bunny who received the coronation ofartist of the year 2022. It was on the occasion of the third and fourth editions of the ceremony.
The winner of this prize ischosen manuallyby the Apple Music global editorial team. The latter is also composed ofworld-renowned experts and influencersfrom the middle, according to Cupertino. Thus, the criteria on which they base themselves to designate the winners are based exclusively on the platform's listening statistics.
And the lucky one is…
© Apple
With several titles that have long been near the top of the table of most listened to songs on Apple Music, the singerTaylor Swift wins prestigious title of Artist of the Year 2023. Apple Music Vice President Olivier Schusser said: “She is an emblematic artist of her generation, who transformed the music industry. Its impact and influence will still be felt for years to come. We are very happy to be able to celebrate his achievements.»
«The songwriter of all records» according to Apple
The Cupertino-based firm was full of praise for this year's winner, and with good reason. Taylor Swift has indeedsmashed the numberson the Apple music streaming platform. She is the most streamed female artist in the history of Apple Music, and her album Midnight is also the most streamed in the history of the platform.
The gratification of this ceremony is not only digital given that the young woman will also receive a physical trophy bearing her image. Hats off to the artist!
