Like every year, Apple takes advantage of the holiday season to hold major awards ceremonies. This year, during the Apple Music Awards, the Cupertino company finally gave its most prestigious prize, that of artist of the year, to The Weeknd.
The Canadian performer was in competition with Olivia Rodrigo, HER, and Wizkid, all three authors of the most popular pieces of recent months. The first, Olivia Rodrigo, is for example at the origin of the hit“Good for u”which was the real song of this summer while what the artist HER proposed “Fight For You” for the filmJudas and the Black Messiah,a hit which won the 2021 Oscar for Best Original Song.
Finally Wizkid was perhaps the least known artist on this list. Nigerian singer, he is one of the faces of contemporary African music and his latest album “Made in Lagos” met witha global success, going well beyond the borders of his country of origin.
But ultimately, despite the very high level of the competition, Apple decided to crown the Canadian The Weeknd. With his latest album “After Hours”, he quickly reached one million pre-additions on the Apple Music application. An unprecedented success which made it the most pre-added album for a male artiston the Apple platform.
Olivia Rodrigo the big winner
If Olivia Rodrigo could rightly claim to win this prize, the very young artist, who is only 18 years old, also saw her name mentioned in three different categories. She was thus crowned revelation of the year, but also album and song of the year with her title “Diverse License”, another great success for the young singer.
His album “SOUR” also had the same success as his first two singles, which achieved the best listening scores for a first album.on the Apple platform. In the first week she managed to place 11 of her songs in the Top 100 of the world rankings, and also in the Top 100 of 66 different countries around the world.
An entry into the world of music through the very big door for the young artist.
