Last June, Apple began offering its proprietary technology calledSpatial Audioon Apple Music. Concretely, it allows sound to be broadcast from several directions in order to further immerse the listener. So much so that some are already starting from music “in three dimensions».
Eight months later, the results seem generally positive if we are to believe an article inBillboard. Apple Music executives explained that more than half of their subscribers listen to songs in Spatial Audio.
Significant audience gains with Spatial Audio
And for the artists who have opted for this new technology, it's the jackpot. The example of The Weeknd is very obvious in this regard. The Canadian singer has chosen to reissue his flagship album Starboy from 2016 in Spatial Audio. It was a good thing, since the number of first listens jumped by 20% in the eight weeks following the launch.
The observation is the same for Billie Eilish who offers this feature for “When We All Fall Asleep, Where Do We Go”: + 20%. Finally, Post Malone and Taylor Swift also had flair by re-releasing some of their songs with beautiful progressions.
Quoted by our colleagues, Rachel Newman specifies on this subject: “We're seeing a huge increase in artists' back catalogs because they're engaging their fans in a new way of listening to music. Part of the key has just been making sure that Spatial Audio is highly accessible for all artists, regardless of their level.»
For your part, have you tested Spatial Audio, and if so, what did you think of it?
