You don't have to be a soothsayer to anticipate a
mutation you serviceApple Music towards a more offering
multimedia. In any case, this is what the list of recent hires
in the field of series production clearly shows. Apple
is in the process ofbuild a high-level team, with
the regular arrival of poached managers from studios and other services
streaming video competitors.
This is how we learned of the recent arrival of a former manager of
at "Amazon Studios", he will be in charge ofdevelopment
internationalfor Apple's initiatives in the field of
video.
Morgan Wandell joins Jamie Erlicht and Zack Van's team
Amburg, both veterans ofSony
hired before the summer, we saw it here. They were busy with series
particularly popular like Breaking Bad, Better Call Saul or even,
Shark Tank.
For his part, Morgan Wandell was in charge of the series with a vision
international at Amazon, a role that seems similar to the one he takes
at Apple. Previously, he was a producer for ABC Studios. He has
participé aux séries "Sneaky Pete," "The Man in the High Castle," "Goliath,"
"Jack Ryan," et "The Marvelous Mrs. Maisel."
The fact of seeing aresponsible for international
is a strong sign as to the scope of what Apple should offer. Indeed,
most of the test balloons remain confined to the US, the country in which
Apple is king. By wanting to think directly international, this shows that
ambitions go beyond these boundaries alone.
At the same time, it is no less than the director Steven Spielberg who
should produce, for Apple,a
new series of his “Fantastic Stories”
But everything is not clear, several questions still arise regarding
the importance of new developments and their deadline.
The first concernsthe form that the video version could take
d’Apple Music, with recent attempts in reality TV, or even
a musical show. Will we now see the arrival ofseries productions
original Apple stampedwith an international scope. A way
effective in attracting audiences, already well mastered by Netflix and others
services specialized in video?
The other question concerns thechosen timing. Does Apple
will continue to gradually add video content to its service
streaming Apple Music to make it more and more attractive, or will we see
arrive onead "Big Bang" with a stamped service
"video"and why not a change of Apple's name?
Music ?
The future will tell us, but a real team is being put in place, under
Eddy Cue's current responsibility.
founder of the site. Computer engineer and Internet specialist where he has held various positions of responsibility, Laurent has been passionate about mobility since the arrival of "PDAs" in the 90s. Journalist for 4 years for the magazine Team Palmtops (Posse Presse) and author of several books on the iPad published by Pearson.
