Final Cut Pro and Premiere Pro are the two juggernauts of professional video editing. The first is developed by Apple, while the second is the work of Adobe. These two software programs have been in fierce competition for years to establish themselves as the benchmark in the sector.
Last May, Apple rolled out significant updates for Final Cut Pro, both on Mac and iPad, includingfeatures that use AI.The Cupertino company now seems determined to gain the upper hand over its rival.
Two new aggressive advertisements
Apple has just launched a new advertising campaign highlighting the benefits of Final Cut Pro. The Cupertino company notably boasts “powerful media organization, AI-enhanced features, and incredible performance» of its software.
She released not one, but two videos. One is dedicated to the iPad version of Final Cut Pro, and the other to the Mac version. Regarding the new version of the tablet software, Cupertino claims that it “reinvents video creation for iPad and puts the power of a production studio at your fingertips. »
Here is the iPad ad:
Mac advertising:
An advantageous economic model
Beyond the features and user experience, Final Cut Pro stands out for its economic model. Unlike Adobe which requires a subscription for Premiere Pro, Apple still offers its software for purchase, at the single price of 299.99 euros on Mac.
On iPad, on the other hand, Apple has opted for a subscription plan, at 4.99 euros/month or 49.99 euros/year. A choice undoubtedly dictated by the desire to make the application more accessible, while ensuring recurring income.
With these new advertisements, the Apple firm clearly shows its ambition to conquer the professional video editing market. By playing the integrated ecosystem card, from the iPhone to the iPad via the Mac, Apple hopes to offera smooth and enjoyable video creation experience.
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By : Keleops AG
