In its latest report, the Financial Times explains that young Americans are acquiring an iPhone more and more quickly over the course of their lives. A clear change compared to previous generations who spent the beginning of their lives on an Android in the vast majority of cases.
The newspaper assures that early use of the iOS operating system rather than Android would be a very bad thing for the latter. In addition to the obvious immediate customer loss, adolescents are at risk throughout their lives of renewing their devices based on the preferences and habits they have adopted.
The vast majority of ownersd’iPhonehave been for several years, a constant that is even truer when it comes to Android. The switch is extremely complicated to achieve and while mobile phones are taking an ever more important place in our lives, our habits regarding the OS are very difficult to change.
The United States, another world
In detail, the Financial Times report explains that people born after 1996, who are therefore part of Generation Z, represent almost one in 3 iPhone buyers in the United States. Users who were interviewed for this study say they feel "social pressures" when using an Android phone with friends.
A very marked scenario in the United States, but which is still far from being our daily life on the other side of the Atlantic. In France, in particular, Apple is not at ease. Although the apple brand has a large market share, it is far from dominating it as is the case in Uncle Sam's country.
Competition from Android brands likeSamsung, but also Xiaomi and Oppo allow you to break down your prejudices and the use of an Android phone does not suffer from any mockery in the country. However, the situation could change in the coming years, notably thanks to products other than the iPhone.
Apple: an ecosystem that works in its favor
Apple has a growing product line, from the iPad to AirPods to Apple Watches to Macs. All digital uses are covered by the Cupertino company and with the recent launch ofAirTags, Apple is increasingly interfering in children's lives.
A position taken very early and which allows Apple to establish itself for the long term in the habits of young French people.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
