Founded 55 years ago, the International Data Corporation company specializes in carrying out studies to better understand and anticipate developments in different sectors of activity. This notably predictedthe decline in sales ofsmartphonesThis year, but is not limited to this type of device.
This time, she was interested in the figures forconnected watchesand wireless headphones, two areas seriously attacked by Apple in recent years. Its latest product, the AirPods Pro duo, has already won over the crowds andseems to have real international success.
Leadership californien
During the third quarter of 2019, Tim Cook's firm would have sold no less than29,5 millions de wearables… Almost three times more than at the same period last year. This clear growth gives Apple a leading position with 35% market share, with other manufacturers far behind.
The second isXiaomi, the Chinese company behind the watchMi Watch. 12.4 million of its similar products would have found buyers, again with a number up compared to 2018, by 66.1% more precisely. Next come Samsung, Huawei and Fitbit.
The reasons for such successApple? They would be multiple: first of all, the numerous promotions in its catalog allowing consumers to turn to its production, generally more expensive than the competition. But also the growing awareness of its new products, starting with its latest hearables* which offer an active noise reduction functionality to better enjoy its music on public transport or outdoors.
*hearables = from the termwearablesand ofhear(“ear”), concerns connected objects dedicated to the ears
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
