This is one of these flip-flops which only the American president has the secret. Last Friday, Apple obtained what looked likeTemporary exemption from heavy customs taxesweighing on imported products, especially from China. It only took just a few days tothat discourse changes radically.
Through his infective network Truth Social, Donald Trump assures that no business has been exempt, and that Apple only switches to another tariff category. This reversal will not be surprisedRegulars of the Trump - Cook couple: a toxic mixture of favors under the table and economic singing in the open air.
From exemption to attack
During the weekend, American customs had published a list of devices spared by the surcharge of 145 % on goods from China, and the 10 % tax on those coming from other countries. iPhone, iPad, Mac, Apple Watch and other flagship products were among the happy elected officials. A victory behind the scenes? Several observers evoke a direct intervention ofTim Cook, remained one of the few leaders in the sector toMaintain regular professional links with Donald Trump.
The former president, questioned on the subject, confirmedHalf a word: "I am very flexible, I do not change my mind, but I am flexible", Before adding:"I spoke with Tim Cook. I helped him recently. I don't want to harm anyone». A statement delivered to the Salvadoral President Nayib Bukele, in a typically blurred style. A festival of fuzzy innuendo and passive-aggressive threatsDrafted in a diplomatic kit that smells of yo-yo.
The tone changed on Sunday. Trump said that in reality,No one would escape taxes, and that the companies concerned, like Apple, simply passed "in another category». He spoke of new increases called "Fentanyl Tariffs", Which correspond to another surcharge of 20 %.
In parallel, he suggested that other measures aimed at semiconductors, without precise calendar. His trade secretary, Howard Lunick, tried to clarify: according to him, the reduction granted to Apple was only a temporary break, intended to last "a month or two», At best. A real economic hostage taking, where companies are tossedaccording to the impulses of a total free wheel negotiator.
The Apple Empire under pressure
Trump may well that Apple should relocatethe production of the iPhone in the USA, who knows a minimum in economics knows howthe shock wave that this would cause. Shortage of qualified labor, reorganization deadlines impossible to hold, and probable explosion of prices: would Trump have forgotten that the USA are not a global factory? Or else, he never really knew it, however,He believes it hard as iron.
The idea that Apple could cross commercial turbulence without affected it now ismore fantasy than reality. By taking hold of the White House, Trump replaced American tech under a calculated hostility regime, in which even the strongest alliances, like that patiently maintained by Tim Cook, no longer guarantee anything but a stay without consistency.
Apple certainly thought he had a joker in his sleeve, but when you play with Trump, the sleeve caught fireeven before the card can get out of it. How to play with the rules when the referee burns them live? The rules change without warning, the alliances dissolve live, and even the most favored CEOs only obtain a seat in the backgroundWhile the economy is saboto.
- Trump briefly left Apple out of the new surcharges before returning to this decision a few days later.
- Apple products switch to new taxes, including a 20 %"fentanyl" surcharge, with others to come.
- Tim Cook's influence is no longer enough to guarantee stability in the face of a presidency guided by punitive improvisation.
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