Because of Siri, Apple delays the release of a new product

It is a real blow for the apple brand. Apple was indeed entering the home automation market, through the big door, in the spring. The firm had planned to market a new product, comparable to the Google Nest Hub or tol’Amazon Echo Show.

Because of the difficulties in recent months on the development of its artificial intelligence, the apple saw its plansto review his plans. The deployment of "Siri 2.0" would be the main question in this delay. The iPhone voice assistant has been widely criticized in recent years. He was far from the level of his competitors, andGemini's arrivalAt Google has only aggravated things.

Siri is, a lot of delay

For almost a year, Apple has multiplied promises, and advertising campaigns around Apple Intelligence. Despite all the brand's announcements, features are still lacking in the call. If it is possible to test a few options, such as the creation of Emoji or Images, the new software that had made the world salivate during the last edition of the WWDC are still waiting.

If Apple had remained quite silent on this point, the Cupertino firm spoke tonight. Rare fact, it announced the delay in functionality,Siri's famous update.This announcement, sent to the mediaDaring Fireball,had the effect of a bomb.

While millions of users hoped to touch Apple Intelligence and an Siri (finally) useful, they will have to wait for months, not to say a year. Because the first projections announce the arrival of a new Siri in 2026, duringan update of iOS 19.

Apple should, by then, always play on this new feature in its communication. Today all its new products are "designed" for Apple Intelligence, although this option still does not exist, or almost.