Apple made new advertisements for its Apple Watch Series 6

It's not one, but three new videos that came to makela promotion de l’Apple Watch Series 6on the official Apple YouTube account. The apple brand actually published three short videos of 38 seconds each at the end of the day yesterday.

They all focus on a different characteristic of the watch, by putting actors in more or less realistic situations to show the adaptation capabilities of the watch, and prove the usefulness of the latter to an iPhone owner who does not hasn't yet taken the plunge towards an Apple Watch.

Because if the Apple watch allowed the Cupertino company to become the first company producing watches in the world, surpassing the major historical watch manufacturers, it is today only worn by an owner of iPhone on 10, the room for growth is still enormous regardingApple's connected watch.

In the short advertisements we can see the functionalities of the Apple Watch, such as its waterproofness, the ECG function, or even sleep analysis, three functions which are also available on the very latest Apple watches , the Series 6 than on certain other models of the brand.

So the first video (below) shows how the Apple Watch works underwater, the second, how the sleep analysis is calculated and how the latter can be used on a daily basis, and finally, the last video spot shows the simplicity of the ECG function which allows you to do and medical examination in a few seconds,directly from the Apple Watch with medical precision.

The Apple Watch: a reference that is wary of the competition

It is today undeniable that the Apple Watch occupies a special place within the connected watch market, although competition is present, with products from Samsung, Huawei, Xiaomi or even Withings, none of these watches has reached the popularity of the Apple Watch, which according to the latest studies still occupies almost 50% of the market. But the growth of Apple's watch seems to be slowing down in recent months, with a saturation of the number of offers and a price well above the competition, Apple is starting to see its lead (although it is still very large) reduce compared to these main competitors, Xiaomi in the lead.

The Chinese company, which recorded record results during 2020, could well compete with Apple in the years to come if its progress remains exponential. Arriving on a market with much more affordable products, the Chinese was able to conquer an audience that did not necessarily have the means or the desire to spend hundreds of euros on the smallest accessory, as is obligatory today. with Apple. Xiaomi, by using a commercial tactic unlike Apple, can thus become its biggest rival, ahead of Samsung, which for its part continues to raise prices in a search for innovation and performance which does not appeal not always (the Fold like the Z Flip were not great commercial successes).