Apple ready to buy Beats Audio, its Dr Dre headphones and its streaming service?

It's the news of the day or rather the
rumor of the day: Apple would be on the verge of repurchaseBeats
Audiofor the modest sum of3.2 billion
dollars.

Anyone who has been around a teenager closely in recent years knows
obviously the brand founded by Dr Dre and whose flashy helmets are displayed
proudly on the heads of the most trendy music lovers.

In addition to headphones, Beats Audio is also a streaming service
available for the moment only in the US, but which could well make the
Apple business:

Even if at first glance this rapprochement may surprise, see Apple and
Beats Audio getting closer isn't all that surprising. In fact, both
brands have in common that they offer relatively high-end products
expensive that technology fans are snapping up.

If this acquisition is to take place, it should be the largest
Apple's spending since its launch. However, for the Cupertino company which
has a war chest of more than 150 billion dollars, it is
almost a trifle.

However, a question arises, why does Apple want to buy beats
Audio ?

For many today,we must see this redemption in two
temps.

On the one hand, Apple could acquire a headset manufacturer that has
demonstrate ability to sell high margin productsin
large number (doesn’t that remind you of anyone?). By combining Jony's ideas
Ive and those of Dr Dre, Apple could even launch a new range of
helmets.

On the other hand,Apple would get its hands on a Streaming service
turnkey payment.And this second point should not be neglected. Indeed,
Since the launch of iTunes in 2003, the music landscape has changed a lot and
Services like Spotify are starting to take up more and more space. The year
last year, Apple took a first step in this direction with iTunes Radio, but there
there is a good chance that this will not be enough. And this is where comes in
Beats Audio and its ready-made service and already everything negotiated but not
international once again

Even if for the moment nothing is confirmed, a
other newssupports the fact that Apple and Beats Audio are looking for each other.
This time it's from Jimmy Iovine, co-founder of Beats Audio, of which he is
question . Indeed, the man is announced as joining Apple as
'special advisor' to Tim Cook. Of course neither Apple nor Iovine have
confirmed or denied this rumor.

source