Last Tuesday,rumors about Facebook's purchase of an augmented reality screen manufacturer had leaked online, suggesting that Apple would have missed a golden opportunity to acquire a potential subcontractor. But new information suggests that the firm may have made up for it by turning tovirtual reality.
Indeed, many employees of the startupNextVR, based in San Diego, California, were reportedly ordered to move to Cupertino to continue their activities. This is where the famous Apple Park is located, the brand's headquarters in the shape of a giant ring.
What objective?
Apple has not yet confirmed anything, but could have been attracted by the information filed in around forty patents registered by NextVR. The company is a partner of sports players such as Wimbledon (tennis), the NBA (basketball) or Fox Sports and specializes in live broadcasting ofmatchesor fromconcertson virtual reality headsets.
Among the compatible platforms, we find theOculus Rift(Facebook), thePlayStation VR(Sony), theHTC Viveor even their competitors from Lenovo. This is not the first time that a company of this size has been interested in this kind of content:not long ago, we learned, for example, that Spotify had got its hands on the online mediaThe Ringerfor his podcasts.
According to9to5Mac, NextVR was reportedly acquired for $100 million and has already completedthree liftsof funds, including a final series B of $80M in August 2016.
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By : Keleops AG
