Launched in 2016,The Ringer is a webzine focused on sport and pop culture which offers not only articles, but also around thirty audio programs and videos. The site was launched by Bill Simmons, an American journalist renowned for his coverage of football and basketball news and who notably already interviewed Barack Obama before turning to entrepreneurship.
Behind the success of the platform, there is also a significant investment from HBO,whose former boss now works with Appleto create content on its TV+ streaming service. And now it is indeedSpotify, the Swedish unicorn that dominates the world of online music, which is interested in its case, generating around 15 million dollars per year in profits according to the most recent sources.
Talks initiated between the two companies
According to theWall Street Journal, always well informed when we talk about acquisitions, the management of The Ringer would thus be negotiating with Daniel Ek's company to find common ground relating to a potentialpurchase. Unfortunately, nothing more is known at the moment, however several assumptions could come into play.
Thus, either the online newspaper teams could exclusively dedicate their time to creating new podcasts available exclusively on Spotify, or the latter could simply absorb its competitor and its brand in order to add resources.original programsto its catalog. In this way,Apple, who has not yet done the same, butwould seriously think about it, would see a new serious competitor arrive in its sights.
Spotify
Pair : Spotify Ltd.
